After releasing the campaign speculation started in the comment section below one ofAXE's ‘You Gold’ films. People were commenting that the soundtrack lyrics said ‘suck my balls, suck my balls, suck my balls’ - see attached. Somehow, AXE felt they had to reply to those allegations.
To clarify this uncomfortable situation, AXE and 72andSunny Amsterdam reached out to Diederik Van Middelkoop, creative director at Amp.Amsterdam who worked on the ad, to understand exactly what the lyrics say or not say.
After consulting with lawyers and musicologists, he has assured us that the song does not actually contain the expression ‘suck my balls’. In fact, he assured us that the song also doesn’t say ‘fluff my balls’, ‘toss my balls’, ‘snuff my balls’, ’hug my ball’s or even ‘balls my balls’.
To make sure we ended this speculation, we shot an official response that AXE/Lynx is posting on their YouTube page. Check it out below.
