The idea at a glance.

The scariest day of the year is also the scariest day for Sodimac. That’s because on halloween, no one wants to see home appliances ads or chat about them. So we took a hard choice: instead of doing traditional advertising, we transformed our ads into horror movie posters.

We select the most famous ones and recreate them using products we actually sell on our stores. This way we promote them and at the same time, we took part into the conversation that day.

About the process.

The campaign was part of the Halloween conversation in an organic way (TT during 7 hours), while at the same time, telling Colombia the immense variety of options they can find in Homecenter; options that work even to dress up or celebrate a day as iconic as this.

The campaign is composed of a strong digital action on Instagram and Twitter, advertising in the store's food court, flyer give away at the points of sale and a non-traditional advertising on some Cinemark theatres of the city.

All, gathered under a single hashtag: #HalloweenHomecenter