When you take away the artillery and hardware, what’s left is what’s most important: the fighting spirit of the Marines. The United States Marine Corps’ latest recruitment advertising campaign, ‘A Nation’s Call’, is a cinematic-quality film which eloquently highlights the qualities at the core of the USMC, highly trained male and female Marines executing a mission from ship to objective. Only by getting a true sense of the Marines’ character and environments could the team authentically replicate the visual assets, and the campaign’s ultimate reveal, as peripheral items dissolve to highlight the Marine instinct to balance reverence and action.