Problem: Binge eating, binge watching and binge sleeping? Sounds like your lockdown? Sounds like everybody’s lockdown! That’s why we decided that just because you can’t go outside and can’t go to the gym, doesn’t mean you can’t get active. The world needs to get up and get moving! 

Solution: We tapped into a universal insight. What’s better exercise than an intense cleaning session! Introducing Clorox Workouts, where we combined the disinfecting power of Clorox with a workout routine that’ll bring a smile to your face, keep your body active and make your home sparkle. 

Execution: So, what’s the social media platform that’s the most creative and has really embraced the quarantine spirit – TikTok. Working with influencers living in the UAE, we created the Clorox Workouts Challenge. A campaign that aimed to show the world that Clorox isn’t just a cleaning brand it’s a disinfecting superstar, and bring this message to a space that people really love – working out. With an in-feed ad we warmed up the TikTok audience, and the challenge was on, getting people to lunge & mop and squat & spray, all under the instruction of our Clorox Personal Trainer.