senckađ
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
RHB Bank - Sensor Sticker
28/08/2018
Advertising Agency
Singapore, Singapore
0
Share
Brand
Agency / Creative

BACKGROUND

In Asia, Malaysia ranks the 3rd highest in deadly road accidents. 521,466 road accidents were recorded in 2017, with many occurring due to drivers misjudging when to slow down or stop while driving behind another vehicle, leading to minor bumps and potentially even fatal crashes.

OPPORTUNITY

Malaysian Muslims place prayer stickers on their windshields in hopes of a safe journey. RHB Bank Insurance added a simple yet practical red line above the prayer line on the sticker, redesigning the traditional Kufic script into a visible cue that accurately measures the distance between cars.

RESULTS

125K stickers distributed to RHB’s insurance policy holders
23% increase in the likelihood of reducing road accidents
Awareness about tailgating risk increased significantly


SUBSCRIBE TO LBB’S newsletter
FOLLOW US
The Immortal Awards Global Partner
Group745
Language:
English
v10.0.0