As COVID-19 started to impact citizens across the globe, education around prevention became a necessity to help stop its spread. The World Health Organization partnered with WPP to help shape and spread the message through a cross-media campaign, deployed in over 25 languages.

Heroic Behaviours was developed by Grey New York and delivered the five key behaviours necessary to stop the spread of the virus.  Delivered across multiple channels, the campaign consisted of broadcast and social videos, print and digital display assets, with Hogarth transcreating, localising, editing, recording voiceovers and delivering assets – all under lockdown conditions. The work ran in Australia, Canada, the US, UK, and across continental Europe.