Salvation Army is an NGO that helps millions of people by taking donations from those who have something to spare and distributing to people in nedd. And nowadays, youtubers definitely have plenty of videos to spare on their channels. 

In partnership with youtube, Salvation Army created a new type of donation: the donation of videos wich were no longer being used. Tis is how it works: the Youtuber publishes a video saying they plenty of other videos to spare, therefore, they've decided to donate one of them to salvation Army. They have to spare to make clear that all the funds raised from that video will be donated. For this reason, followers are requested to click the link of the donated video. watch it and share it. The project started off with Porta dos Fundos, one of biggest Youtube Channels in the world and soon it went viral with Brazilian greatest Youtubers partcipaiting. More than raising funds, the videos donation serves as an example to insipire millions of followers to donate something they have to spare to Salvation Army.