Suzuki Australia have announced that they are so confident in the experience of their own vehicles that they are allowing customers to test drive them to other test drives, at other dealers.
This latest tongue-in-cheek campaign from the For Fun’s Sake platform, has launched with a TVC showing a Suzuki dealer assisting potential car-buyers to competitors’ dealerships. Before inviting the public to book a test drive to their next test drive.
The integrated campaign is running in NSW, ACT,
WA, SA, NT and TAS and is supported by a digital display, OOH and social.