Against overwhelmingly negative PR and five years of missed recruitment targets, we needed to change the story on teaching; not just re-instilling pride and status but inspiring more people to consider the career.

The ‘Every Lesson Shapes a Life’ campaign taps into a powerful motivator about why people teach - to shape and change lives. Our newest work ‘Tuesday’ showcases the impact, dynamism and excitement at the heart of the profession through a day in the life of science teacher Addison and is designed to change the reputation of teaching, as much as it is to drive recruitment.

With the advent of a global pandemic, brand new social content offered a heartfelt ‘thank you’ to teachers - and parents - everywhere, celebrating the ingenuity, passion and dedication that our teachers, and ‘unofficial’ teachers, were going to in order to keep learning happening across the nation in the most extraordinary circumstances.