Let's Roll is a campaign for Swedish cinnamon roll snack, Gifflar. Our creative was developed off the back of the a key insight around busy, stressed, tired mums needing a handy mess free snack for their children.

The Covid-safe shoot included multiple locations and talent, all overseen by our executive producer Louise King.

distillery's carefully crafted media strategy spans a journey across YouTube, Facebook and Instagram. The media plan includes placement of the hero film, shorter cut downs and Instagram story versions.

While only recently launched, the campaign is gathering great traction across social, outperforming KPI's.