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VIVA - Broke Meals
17/09/2020
Advertising Agency
Santa Cruz de la Sierra, Bolivia
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Brand
Agency / Creative

Millennials and Gen Z-ers always want the latest smartphone in their hand, it’s crazy. Sometimes it doesn’t even matter if this means they’re gonna be broke for a few weeks.

To show young consumers that they’re better off buying their new phone with the payment plans from VIVA, we used a fun metaphor well rooted on the meme-world they know so well.

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