The Alliance to End Plastic Waste wanted to bring to life their annual report which showcases their projects and success stories. Our brief was to create a compelling video that could be used for PR and to inform key stakeholders on the Alliance's global activities.
Our approach, led by distillery’s Senior Content Creative Gui Libby and Content Producer Rebecca Groves, was to animate images from the report to produce a cinematic video.
Using motion graphics and parallax to add movement, the film was punctuated by "ordinary voices” from the people involved in the projects to tell their stories. distillery also created a shorter version of the piece for LinkedIn to engage the wider business community in the Alliance’s mission.