In order to present the new brand positioning of Control, the reference brand of sex products in Italy, Spain and Portugal, we created a TV and digital content which showcases 4 different awkward situations based on 4 meaningful common insights: distraction, uncertainty, the unexpected and false myths. 

Eventually, these moments turn out to be something that can be easily overcome just through complicity and self-acceptance.

Sex is beautifully imperfect, the concept of the campaign, is meant to reassure the audience
on those moments where sex doesn’t happen as expected or as we imagine it, and tell them that it is perfectly fine. ​