The message was simply to convey that Double A’s paper is incredibly smooth.

Our idea was “Printer Mapping.” OKGo performing and interacting in front of a constantly changing background made with papers coming out of a wall of printers. Smooth paper to print without mistakes was the foundation of this film.

The directors played a significant role in creating the visual story that built up to the climax and entertained the viewers every second of the video which is 3min.35sec. long. Not only did they need to understand computer programming to know what can be done with it to push the project forward, they also needed to merge it into the film context to bring the project together as an entertainment piece.