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Group745
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Indiefin - Be Indie
20/04/2018
Production Company
Johannesburg, South Africa
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Indie is a newbie in the crowded South African life insurance market. Their products are revolutionary, adding an online investment component to every policy. The aim of this film was to treat a relatively beige category very differently, targeting younger, diverse people. Turning finance into fashion. Evocative visuals challenging potential clients to free themselves from societal expectations, to be themselves and celebrate their differences and individuality - to be indie.
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Group745
Language:
English
v10.0.0