We were faced with the challenge of promoting Snickers’ new packaging in a novel, interesting way – in the middle of a pandemic, mind you, and with budget cuts running rampant. The solution was to create a campaign showing the famous “You’re not you when you’re hungry” concept with an unprecedented, interactive, irreverent twist. By creating Instagram filters that made people “hungry,” we conducted the biggest casting call ever for consumers to star in our campaign. ​