A guy wanted to sell his car, so he made a spoof luxury car ad for it. The internet ate it up. It was the hot internet thing of the moment. The “Getting Greenie” social campaign was intended to harness the momentum of this viral video and engage with it in real time. We accomplished this by creating our own video and tweeting it out within 29 hours. Not only did it make its own waves for CarMax, it amplified and extended the life of this viral moment. And in the end, we were able to organically insert CarMax into the conversation in an entertaining way that people responded to. Real time. Real life. Real results for the brand.

http://awardshowsubmissions.com/carmax/greenie/