senckađ
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
LUX - Born This Way
30/08/2021
Animation
Los Angeles, USA
0
Share
Brand
Agency / Creative
Production
Music / Sound
Animation

More than our latest animated production for LUX and the hero piece for the #IStandWithCaster campaign, Born This Way is a collective statement crafted in partnership with agency Wunderman Thompson Singapore, and our sister company Le Cube, who signs the project’s direction. A message of empathy in support of athlete Caster Semenya in her bid to be allowed to compete in her favored events at the world’s biggest athletics tournaments.

Packed with dynamic angles and fast fluid transitions, the animation features sprinters, gymnasts, and swimmers inspired by real, iconic modern athletes, performing incredible physical feats.

SUBSCRIBE TO LBB’S newsletter
FOLLOW US
The Immortal Awards Global Partner
Group745
Language:
English
v10.0.0