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Volkswagen - Road Fears
31/08/2021
Advertising Agency
Sydney, Australia
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Whether it be parallel parking, merging on a four-lane highway, a giant roundabout, or distracted pedestrians, research showed that 79% of us had some kind of driving anxiety. So, to launch the new Volkswagen Tiguan and its range of new safety features we created a suite of tongue-in-cheek horror film posters dramatising the fears, and how the Tiguan’s tech can solve for them, helping us say goodbye road fears and ‘hello confidence’.

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