​Colombia is the #4 country with de most cases of cyberbullying in the world. Pony Malta, one of the leading beverages among teens in Colombia, launched an initiative that would visualize this problem in a way everyone would want to listen to. Pony Malta Raised its voice for all them. We launched the first freestyle battle against cyberbullying, teaming up with those who best know how to respond to attacks: Freestyle rappers. A live event streamed on Twitch, Youtube Live, Facebook and Instagram. But instead of fighting against each other, the freestylers teamed up to respond in real time to real hate messafes teenagers receive on a daily basis. As the messages were shown live on the stage screen, the artist responder with verse. Furthermore, we used all the lyrics from that live stream, and we launched “Beat the Bullying” first single. The song was released on Spotify and Youtube, along a music video. In the first week, it surpassed 2MM views.​