​Renault turned a city into a campaign, by creating the first-ever 100% electric vehicles city in the world.​

Over the last years, the automotive industry almost spent a billion euros trying to sell electric cars. Even though people all agree the future belongs to electric cars, only 7% are ready to buy one today. The remaining 93% still think they need more autonomy, infrastructures or to leave in a big city to switch to electric. As the leader in electric, Renault had to find a new way to prove them wrong and convince them that switching to electric is possible now and everywhere.​

​To prove them wrong, Renault created the first 100% EV City. Where? In Appy. The remotest town in France. Because if it's possible here, it's possible everywhere. So, we brought an all-electric Renault ZOE to replace every single inhabitants’ car for 3 years. And voilà, we proved a 100% electric world is possible by showing that nothing changed in their life.