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Lidl - Level The Playing Field
06/09/2021
Advertising Agency
Dublin, Ireland
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The LGFA was set up in 1974. Before that women didn’t get to play Gaelic football. It was tough going from the start.
With the support  of Lidl, some serious progress had been made by the women of the LGFA over the last 5 years.

Yet it wasn’t enough. It isn’t enough. It isn’t equality. It isn’t parity. The fight goes on.

These women are  sports people who constantly battle uneven odds.

Less resources. Less coverage. Less recognition of their achievements.

They are not playing on a level playing field.

This is what drives them. This film is a hymn to the relentless efforts.

They won’t stop until the they have reached their goal. Until they level the playing field.

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