Dream big. Aim higher.  

When you’re a Causeway Star –you're one of many curious, proud and passionate people fuelling customer successes. 

Causeway, the UK's largest provider of specialist software for construction and related industries, needed to create an internal branding campaign for both existing employees, as well as possible future talent. Previous retention and recruiting attempts had 'failed to launch’ because of unimaginative creative which didn’t reflect the bold ambitions of the brand: Create amazing technology to build a better world. 

Causeway needed to refresh and revive their employee identity —an identity that they could use to not only communicate internally for existing employees but to improve their recruitment process and attract a new wave of young professionals.  

The campaign, “Become a Causeway Star,” had to apply across several channels within the company to revive existing internal platforms (HR, Careers, Benefits etc.), elements of the website, LinkedIn and was introduced to the company’s entire staff via a live video premiere. 

This campaign was to symbolise the beginning of the 'new age' of Causeway, preparing for a new chapter of growth and repositioning of the brand. Starting from the 300+ employees which make up Causeway, this campaign also extends to attract potential new talent. 

Leveraging the ‘Causeway Star’ strapline and existing assets, this campaign defined Causeway’s brand identity and purpose through a sophisticated space theme and the iconic moon landing. 

The epicentre of the campaign was the launch video, “The Curiosity,” a masterfully edited film featuring iconography, relatable stock imagery, custom visual effects and illustration. This created the overarching intense atmospheric space journey, cleverly highlighting Causeways’ core values throughout, encompassing details within the video, incorporating the company's values and brand, being second to none. Portraying an individual’s route to stardom via their own curiosity and determination, aided by the support and guidance of their peers –the epitome of a Causeway Star. 

Presenting the new identity to 300+ employees from a united front during a dedicated live premiere, helped employees feel as though they were part of the journey. As an added touch, every employee received personalised and branded invitations to the official launch. The whole campaign has been positively received by the staff while internal HR and marketing teams have been able to carry the campaign throughout many platforms and internal communications since. This campaign has helped unify Causeway and allow them to gain a new identity paving the way for a new wave of employees.