A modern interpretation of the iconic Parisian song, “Il est cinq heures, Paris s'éveille” (translation: “It’s five o’clock, Paris is waking up”), this short film & music video tells the story of two characters, Amber & Mathilde, who go on an adventure as Paris is waking up.

Styled with Longchamp’s SS21 fashion collection, a plot twist occurs when the girls’ matching handbags are mistakenly swapped in a nightclub.

Filled with symbolism, and smartly crafted references to the music track, the film’s locations, scenes, and people are poetic interpretations of the song’s original lyrics. For example, a kitten named “Blanche” is an allusion to the verse: “Et la place Blanche a mauvaise mine...” When a moto driver reads a book titled “The Station And The Carcasse,” it illustrates the lyrics: “La gare n'est plus qu'une carcasse…” So on and so forth. Sometimes you’re hearing the lyrics, other times you’re seeing the lyrics.

It’s all what you’d call “très paris” – the name of Longchamp’s new tagline and global brand platform, which was debuted with this film.