"Team Up For Excellence - The Film" features the legendary talents of Usher, composer Raphael Saadiq, choreographer Aakomon Jones and costume designer Marci Rodgers, in a journey through the decades exploring how music and Cognac came to meet.

"Team Up For Excellence - The Film" highlights the cultural connection between Cognac and African American music since 1917 in France, and how the two have been synonymous ever since. Cognac and Music have always lived in the same nightlife and entertainment venues, and the connection between the two has only grown stronger over time.

In "Team Up For Excellence - The Film", Usher narrates a story spanning the decades from 1910’s to present day, celebrating Cognac and African American music’s common story. We pay tribute to the multi-cultural connections, celebrated styles and rhythms of the past. From Blues to Hip-Hop, Swing Dancing to Break-Dancing; Usher and Rémy Martin 1738 Accord Royal travel through decades in France and the US, to honor these cultural figures; both rooted in a shared philosophy of aiming for the stars.