For the first time in Lacoste’s history we initiated a radical change of one of the most iconic logos in the world: the crocodile.

The Lacoste crocodile makes way for ten threatened animals in a collection of extremely limited-edition polo shirts. A call to action to bring attention to the global state of biodiversity and animal rights.

1 775 polos were produced: for each species, the number of polo shirts corresponds to the number of animals known to remain in the wild, as estimated by IUCN species experts.

Sold exclusively online, the polo shirts were sold out in 24 hours.

Each polo purchased helped to preserve these species worldwide by supporting IUCN’s Save our Species programme.