senckađ
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Department of the Taoiseach - How It Started
09/09/2021
Advertising Agency
Dublin, Ireland
0
Share
Agency / Creative
Production
Music / Sound

As Easter approached in 2021, The Government of Ireland tasked us to remind people of the ever-present threat of Covid-19.

The basis of our idea was to use the well known ‘How it started. How it’s going’ meme format - except instead of its usual guise as a way of reflecting progress, or success in life; we used it to reflect consequences: how people unwittingly contract Covid-19 in places most of us visit every day.

The conversations, set against our stark locations, showed how innocent human moments of interaction could lead to serious consequences - from being admitted to hospital to being treated on a ventilator in a ward. This ad appeared on tv and social channels.

SUBSCRIBE TO LBB’S newsletter
FOLLOW US
The Immortal Awards Global Partner
Group745
Language:
English
v10.0.0