The full showroom experience. No compromises. Users can explore the new Audi e-Tron GT anywhere, anytime with a simple QR code. View in a showroom or in your own driveway, even zoom to get a sneak peek of the interior. The beautiful design of the car is flawless from real-time reflections, studio lighting, sound effects, a full audiovisual experience. Warning: not a single light was used in the making of the headlights, only genius tricks.

The initial release of the project was made with the help of QR codes which were sent to Audi VIPs as part of a mailer to introduce the new eTron vehicle. Results were extremely promising, and a large number of VIPs revisited the activation website at least twice with an average engagement time of 1 minute 45 seconds per view. We also measured conversions based on how many of those viewers decided to visit the official Audi store to investigate further and decide to purchase the vehicle.