MACHINE is a feature-length documentary film, commissioned by Audi and produced by the team behind Chef’s Table. The film looks at how the ongoing development of A.I. will impact every aspect of our lives and the significant role Audi will play in its ongoing evolution.
MACHINE reclaims Audi’s long-standing positioning of ‘progress through technology’ or ‘Vorsprung durch Technik’. By creating a definitive feature-length documentary about the subject of A.I. it establishes Audi as a thought-leader in this space. We further emphasised Audi’s involvement in the field, by employing Audi A.I. smarts in the production of the documentary itself.
MACHINE premiered at the Melbourne International Film Festival to five-star reviews. It began streaming on iTunes, September 2020 and is available on iTunes, Amazon Prime Video and other streaming services globally.
