​In a year when generosity was crippled by not one, but two all-consuming national disasters, Whitelion was in a fight for their survival. One that would seal the fate of at-risk youth reliant on Whitelion. So, how does one of the smallest charities in Australia gain visibility over the Goliaths? By convincing corporates to lend us their homepages. A platform they saw as an insignificant revenue raising device, but one with endless potential for our cause. On World Homeless Day, their homepages became a Whitelion donations portal; giving us the visibility to outperform the category with an ROI of 3,653%. ​