Many know Harley-Davidson as an icon of Americana. What many don’t know is the brand has an enormous international ridership—with 1M+ riders spread across 1400 Harley Owners Group Chapters, or “HOGs” in 104 countries. To celebrate its 100th anniversary in Canada, Harley brought them together, creating the first-ever foreign exchange program for bikers.

To launch the program, three riders from different parts of the world— Mexico, India, and New Zealand— were paired with three Canadian riders they had never met, for a road trip across a different part of Canada.

Their journeys were turned into a web series, each episode following a different pair of riders. Viewers could follow the riders on social media in the lead-up to the release of each episode.

The series was advertised with retro-style illustrated movie posters and was eventually developed into a one-hour primetime documentary by the Discovery Channel, airing nationwide.