Crossing the road in China, the world’s biggest car market, can take some courage – even when the broad white stripes of a zebra crossing should offer some protection.

As they are in other countries, drivers in China are supposed to slow down as they approach zebra crossings and stop when people wish to cross. But in reality, it does not always happen, and since the traffic safety law was introduced in 2003, these rules have rarely been enforced.

While authorities take steps to make it safer for pedestrians to cross the road, installing surveillance cameras to catch motorists who fail to observe the rules, accidents keep happening repeatedly.

Therefore Goodyear, a tire brand with superior grip technology, wanted to promote this message urging drivers to brake before the zebra crossing.