senckađ
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
PPCBank - Cardless Cash
10/09/2021
Creative Production Studio
Singapore, Singapore
0
Share
Brand
Agency / Creative
Production
Post Production / VFX
Music / Sound

Our brief was to design a mascot for PPCBank to help them engage with their consumers and develop a series of TVCs to introduce their services to their customers.

We took inspiration from Judge Rabbit, a popular creature from Khmer folklore. It was quickly decided our character would be a rabbit named Sophea. She was designed to be smart, confident and successful, while also being friendly, cute and engaging.

The film has been a great success running on air and online, whilst Sophea the character is also appearing on Facebook, in a physical calendar and across many types of media. The client has already commissioned us to work on a follow up TVC using Sophea.

SUBSCRIBE TO LBB’S newsletter
FOLLOW US
The Immortal Awards Global Partner
Group745
Language:
English
v10.0.0