To highlight the beauty of Alexa's new body we imagined giving her the only one that could possibly be better - the body of recently voted 'sexiest man' alive - Michael B Jordan. The spot was the most viewed ad of the Super Bowl, hitting 77m views and claiming the number 3 spot on AdMeter.

The new Alexa form was the most beautiful seen yet in a busy smart speaker category. Our brief was to showcase this new form on Super Bowl night in a way that was entertaining and populist. We needed to convince people to love this new Alexa, not just for her functionality and design but for her personality, therefore creating brand love for Amazon.