Due to the pandemic and quarantine, there have been no flights for over 6 months in the country. Not only have the airlines been suffering, but also all those who make the destination what it is, from craftsmen, tea houses to excursions. This campaign is 100% focused on helping those entrepreneurs who are part of the destination, and whom without tourists see their income threatened.
In order to make this campaign exist, the company's e-commerce platform was modified to be able to help them directly, and in advance, all those who are part of the destinations. A 100% e-commerce and social media campaign was carried out where the only objective was to help entrepreneurs, something that Flybondi worked continuously on for a while.
The most interesting thing is not only what the campaign achieved due to its success, but this initiative, which began as a campaign, became an always on program of the company.
Malena Martin, Flybondi’s Marketing Manager stated the following:
"Save your destination is more than a campaign, it is a way of accompanying the economies of our incredible destinations and having the opportunity to continue accompanying the growth of our country, working with Geometry was a pleasure from the beginning, they are a team full of ideas and professionalism. Thanks to this idea we were able to create a program to continue supporting entrepreneurs "