We were initially engaged to bid on a small spot that was part of a larger campaign. Our piece was meant to be a :30 for social only that didn't hold much weight when compared to the rest of the components of the broader campaign. 

However, once our team delivered the first cuts, the clients were so enthralled with what we delivered, that they moved rapidly to purchase broadcast media over the NBA All-Star Weekend and our spot went from being a small social video to Canada Goose's first ever broadcast commercial.