senckađ
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Nando’s - Ekurhuleni 11
01/10/2021
Advertising Agency
Johannesburg, South Africa
0
Share
Brand
Agency / Creative
Production
Production Service
Post Production / VFX
Editorial
Music / Sound

Fake news has become its own pandemic in South Africa. With misinformation fuelling opinions and swaying the choices people make. We wanted to use the platform as means to advertising Nando’s most unbelievably priced meal, a Prego and chips for R49,00.

So we drew inspiration from a story that had gripped not only South Africa but the world as well. A story of a woman who was expecting 10 babies. We added our own spin to it much like how fake new begins to change depending on the who is reporting that particular story so did ours. 

Instead of 10 ours would be known as the Ekurhuleni 11, our retelling of the story came with key message; you can’t afford to believe fake news but you can afford the Nando’s Prego and chips for R49,00.

SUBSCRIBE TO LBB’S newsletter
FOLLOW US
The Immortal Awards Global Partner
Group745
Language:
English
v10.0.0