​Making the perfect cocktail isn’t easy. You need measuring tots, stirrers, jiggers, strainers … gadgets. Which means not everyone can do it.

We created Insta-Pour.
Instagram Stories that democratise cocktail making by turning any mobile into a cocktail book and measuring device.

Every Insta-Pour cocktail is created in a jam jar. By holding the phone next to it, the user can measure the perfect ratios by matching their pour to the markings on-screen.

A simple click links straight to the BWS online store to buy the ingredients - making it even easier for anyone to make their favorite cocktails.