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GrandOptical - When Eyes Give You Trouble
29/06/2022
Advertising Agency
Prague, Czech Republic
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When eyes are giving you trouble, they need to be corrected, otherwise even everyday things get on your nerves and not just the optic one. For GrandOptical we created a campaign for expert eye tests, that helps those, whose eyes make them overcome unexpected obstacles. Combining 3D and tilt shift techniques we achieved a POV perspective that gives the viewer the feeling of extreme focus and the full absorption by the unpleasant situation. The color palate we used is based on GrandOptical CI.

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