Guy&Co

Our research helped us develop and validate a new brand proposition: ‘Specially picked to be enjoyed together.’ But we had to tell it in a new and compelling way to make the brand famous with new audiences. So we took a social-first approach to campaign development – hunting out the perfect stars to turn our proposition into a performance.

We used world-class acrobats with a booming fanbase in a spectacular representation of the picking line. Combined with a twist on a classic opera track to leave ears ringing with the sound of PO-TA-TO! Suggesting that these are no humble spuds, and that to make mealtimes and moments extraordinary is to do the Albert Bartlett.