What is Allora.ai?

For independent hotels, direct bookings are vital, but winning direct revenue in today’s complex landscape is a battle. Online travel agencies are highly sophisticated, consumers evermore demanding, and internal teams stretched.

Enter Allora.ai, the world's first AI-driven integrated platform built to help hotels win the direct revenue battle, and keep winning it. Allora.ai unlocks the power of data science to predict customer needs, personalise their booking experience, empower internal teams and ultimately drive more profit. Their platform hands back control to the independent hotelier like never before, constantly optimising the guest experience to ensure every interaction is tailored, from first click through to check-in.

Allora.ai likes to call this approach being guest-obsessed. It's not just a booking engine, but a growth engine. One platform, delivering more powerful data and insights. 

What was the brief?

In support of the re-launch of the Allora.ai platform by hotel booking engine provider, Avvio, our studios were approached to create a 60-second explainer animation focussing on what the platform is and how it benefits hoteliers, in addition to showcasing Allora.ai’s customer-centric focus. Having been provided with an initial voice-over script and creds deck, our studios went to work deciding on the length, imagery and style of the video. 

The decision to go with visuals that are completely abstract to the subject matter of hotels was done to highlight the contemporary feel and forward-thinking mindset that makes Allora.ai a leader in its field.