6 months, 60 Uniques Deliverables, countless music edits. Budweiser, in collaboration with the agency, production company and audio house, sought to create a global campaign that would make a splash. The campaign focuses on creators across the globe from fashion, music, sport and beyond, who ooze “premium underground” - people who aren’t the latest trending “it” kid, but those who move through the world with creative integrity and authenticity.

Featuring an original track by Grammy Award-winning artist, Anderson .Paak, we were tasked to create bespoke music edits, add sound design and mix out 60 unique music edits created from the full-length track. In collaboration with Anderson’s team, we navigated both logistical and creative challenges with industry and finesse to deliver for this global campaign which would be shown across broadcast and social channels in North and South America, Africa, Asia and Europe.

The result from this beast of a project is an effortlessly cool and bold stance celebrating creators across the world.