Sky Zero makes its mark as it inspires hope in its first major campaign

LONDON, 10 SEPTEMBER 2021: Sky is inspiring audiences to make planet-saving choices as well as putting its own carbon emissions commitment to the fore in the first major campaign for its new Sky Zero brand, and its associated pledge to be net zero carbon by 2030.

At the heart of the campaign is a 60-second animated film called ‘The Day The Moon Came To Earth’, which is inspired by the Overview Effect – a term to describe the profound experience astronauts have when they see the earth from space for the first time.

The campaign, made by Engine Creative, showcases our beautiful planet from the perspective of the Moon visiting for the very first time. The idea is to remind us how truly magnificent the Earth is from this fresh perspective and thereby renew our enthusiasm for making small changes which will contribute to slowing the earth’s temperature rise. And at the same time raising awareness of Sky’s own pledge to achieve net zero carbon by 2030.

As a founding member of AdGreen, the initiative aiming to reduce the impact of the advertising sector, Sky ensured the film was created in full 3D/CG animation using low emission tech and carbon off-setting so as to be a fully net zero carbon production. A marathon 20-week animation schedule included concept art, layouts, character design, modelling, lighting, animation and painstaking water simulation across multiple landscapes. All of which had to be as awe-inspiring as the real thing.