After the pandemic which has shaken the world and regarding the huge Xmas brands competition at the end of the year, Orange wanted to broadcast a campaign full of optimism.
As Orange was a central actor that brought people closer during lockdowns thanks to its telecommunication services and devices (mobiles, computers, Tv services, network…), the brand decided to celebrate true people reunion this winter with an emotional campaign: "Together Season". A perfect link to the brand's global signature "Bring you closer to what matters".
The film follows the daily life of an adorable snowman who is forced to stay inside his little refrigerated house for several months until winter returns and allows him to meet his friends outside. We thus discover his touching and an amusing glimpse of daily life which reminds us of the one we all have experienced recently. Working by Visio, playing games, watching films… our snowman remains busy thanks to Orange despite boredom. Until winter finally comes back and with it the reunion with his friends.