what3words is an incredibly useful way of precisely locating people, places or things to within a 3x3 meter square. 

It’s been widely used by emergency services to find and locate people in emergencies. Whilst this highlights the advantage of what3words over other location-based services an emergency-only use case wasn’t driving widespread, regular use of brand. 

The reality is what3words is incredibly useful in everyday scenarios too, like helping you avoid the frustration parcels getting delivered to the wrong house due to inaccuracies in addressing.  

Our film highlights why when it comes to deliveries it’s worth being precise and using what3words.  We see a young man very politely confront his neighbours about his missing clothing parcels, only for them to deny it despite appearing to be wearing them. British awkwardness ensues. 

Casting was key to the humour of the film, so we searched carefully for three people who perfectly captured the quintessentially British approach to avoiding conflict.