Juniper Network’s AI-driven software creates solutions and results that are unmatched in enterprise networking. Unfortunately, even though they’re an industry leader, most B2B buyers have never heard of Juniper. And since customers are so used to operating with their hair on fire through incumbent networks, they can’t even imagine a better networking solution is out there.

Enter the Demand More campaign, a suite of well-targeted ads which hilariously highlight the pain points customers have been trained to accept, while also showcasing how Juniper’s accessible, forward-thinking technology empowers them to blow past the limitations of what’s possible for their company.

The :30 spots aired on CNN, NBC, Peacock TV, Apple News, Paramount Plus, Anderson Cooper 360 and more. The live spots are complemented with a programmatic digital banner campaign that included a homepage takeover on CNN.com on June 13, 2022.

In the first few months of the campaign, the ads reached an audience of 35M, increasing US natural search traffic by more than 64%. Of those who saw the ads, 69% said they were more likely to consider Juniper, and homepage traffic in the US increased by 53%.

The campaign mantra, “Demand More from your network - and yourselves!”, positioned Juniper Networks as a category leader and a standout in the field. With Juniper’s partnership, we’re proud to have made an industry-leading, entertaining, and highly memorable campaign that ensures Juniper is the best network provider that B2B customers have definitely heard of.