A bruise that saves a life ...

This has nothing to do with the French football team! This is just the story of a little bruise, which can, however, do a lot.

When one thinks of donating bone marrow, one can think "it hurts", "it is risky" ... It is to fight against these conventional wisdom that MullenLowe conceives the new campaign for the Biomedicine Agency.

Bone marrow donation can treat 80% of serious blood disorders such as leukemia. And, contrary to what we all have in mind, it is mostly neither painful nor binding (75% of donations are made by blood sampling). It causes, at worst, a bruise. It is to illustrate this fact that MullenLowe makes a film full of connivance whose anecdotes echo the memories of everyone: bruise of nothing, big bruise, victorious bruise ... A film to thank those who have agreed to have a bruise to save a life ... And to encourage all others to do the same.

So, if you are not afraid of bruises, RDV on dondemoelleosseuse.fr and sign up.