Our brief from Coopers was to develop a brand book to hero and bring to life the brand for a sales event, as well as internal brand building, new employee induction and engagement. The book needed to be as crafted as the beer itself. 

FOREVER: One side focused on the 160-year independent history of the brewery and ORIGINAL: the attitude and approach to brewing beer on the other side. 

The Book of Original’s scale was made to be identical to the specs of a 6-pack (3x2 cans stacked) of Coopers Pale Ale (the green one) in size and weight - approximately 2.42kg.