Brands are always looking for crealive ways to stand out in a supermarket and boost sales. Concerning Club Social, it is not different, especially in a segment with so many competitors.
ln a scenario like this, we had to come up with a complelely new activation, being unusual, fun, and effective ai lhe sarne time.
We created the first shelf that moves by itself for our customers don't stop even when buying their Club Social.
Club Social is aimed ai a mass audience. ln order to surprise as many people as possible, we decided to approach them ai a big supermarket in São Paulo, in the very moment they were searching for products like ours.
Club Social is aimed ai a mass audience. ln order to surprise as many people as possible, we decided to approach them at a big supermarket in São Paulo, in the very moment they were searching for products like ours.
Our non-stop shelf traveled 10km per day with a top speed of 5km/h, impacting hundreds of people ai real time. Additionally, we produced an exclusive video for social media, reaching thousands of people that follow our digital channels. The activation was so successful that will be redone at other points of sale, in lhe near future.