ROLLiN’ is a new entrant to the car insurance category in Australia. Their offering was different to the other big players in market: a subscription based model that allowed customers to leave whenever they wanted.

In film, we conveyed the feeling of not being tied down through a larger than life character, Larry, a giant yellow puppet who rolls around his neighbourhood doing his own thing, whilst freestyle rapping to the Humpty Dance.

For the OOH, we partnered with motion design company Studio Dumbar to bring the flexibility of the product to life through kinetic typography.